BridA/Tom Kerševan, Sendi Mango, Jurij Pavlica: Modux / Modux 1.2012

Multimedia installation, BridA institute for contemporary art, 2012

Modux is an intermedial platform based on several years of research into and analysis of the process of constructing a visual artwork in active collaboration with the audience. Various automated system and mechanical devices allow for a multi-layered approach to constructing visual content. The project, in its various forms and phases, has been displayed at numerous artistic events and exhibitions (University of Maine, USA, 2005; U3 Triennial of Contemporary Art in Slovenia, Ljubljana, 2007; Ars Electronica, Linz, Austria, 2008; Tate St Ives, UK, 2014; Kalmar Konstmuseum, Kalmar, Sweden, 2015). The project Modux 1.2012 questions both authorship and subjective interpretation, which are crucial for the artist and for the viewer. It provides an insight into the multi- dimensionality of a visual artwork by including passers-by from the town of Maribor into the process of its construction. They participated by selecting a coloured square based on a piece of statistical data, thus contributing their own personal interpretation of a piece of information to determine the structure and composition of the picture. The colour-coded interpretation of a measurement, paired with precise mechanical movement of the device, make for an unusual dynamic composition opening up an entirely new level of perception of visual information.

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BridA/Tom Kerševan, Sendi Mango, Jurij Pavlica

The  collective was founded in 1996 at the Venice Academy of Fine Arts, where its members Jurij Pavlica, Sendi Mango and Tom Kerševan were studying. Their work is based on analyzing the processes and roles within contemporary art, the principle of artistic collaboration and group work, research and projects which include collaborations with other artists, experts and creative minds. They are very active in their town, with numerous connections to research institutes and universities, guest appearances abroad, their own artist in residence program etc.

Collective's web page: www.brida-kud.si